The Visual Identity of Lollywood: Poster Art, Borrowed Aesthetics, and Cultural Rebirth

Authors

  • Dr. Nida Ijaz Assistant Professor, Graphic Design Department, Institute of Design & Visual Arts (IDVA), Lahore College for Women University, Lahore.
  • Ms. Bushra Najam Lecturer, Graphic Design Department, Institute of Design & Visual Arts (IDVA), Lahore College for Women University, Lahore.

Abstract

Every region has its film industry, which is promoting and showcasing the local culture, language, customs, and values of the area for a local and foreign audience. To promote the movies and to attract the audience, movie posters play an important role. In past decades, movie posters were hand-painted and had the originality of the work. But with time new mediums evolved, and the demand of the market has changed. The art of movie poster making went into shadows, and new digital mediums like photography and digital art took place. However, this research article will discuss how this medium promotes plagiarism in the movie posters and what impact they left on the audience. This research paper will discuss how after experiencing all the experiments, the art of movie posters came to light once again but with the upgrade of medium and technology.

 

Key Words: Pakistani Movie, Movie Poster, Visual Plagiarism, Lollywood, Lollywood Poster

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Published

2025-09-06

How to Cite

Dr. Nida Ijaz, & Ms. Bushra Najam. (2025). The Visual Identity of Lollywood: Poster Art, Borrowed Aesthetics, and Cultural Rebirth. Dialogue Social Science Review (DSSR), 3(9), 1–15. Retrieved from http://www.dialoguessr.com/index.php/2/article/view/939

Issue

Vol. 3 No. 9 (2025): Dialogue Social Science Review (DSSR)

Section

Social Sciences